Jin10Apr / Jin Huang
Jin10Apr / Jin Huang 
Jin10Apr / Jin Huang

Automotive Marketing Leadership

Jin is a Marketing Manager at XPENG Australia, responsible for leading integrated marketing strategy across the Australian market. His role spans the full spectrum of brand and product marketing, including social media, product launches, integrated campaigns, dealership and retail marketing, auto shows, media relations, and event activations.

Jin previously worked in Integrated Marketing at NIO focusing on brand communications and campaign execution.

Work With Jin
People sitting at tables under awnings at an outdoor cafe, enjoying drinks and conversation.

My Marketing Projects

XPENG G6 Arrive in Australia

Coordinated production direction with overseas creative suppliers while capturing additional local footage in Australia to shape a launch story tailored for the Australian market.

XPENG Australia Drive Day

The project combined event planning, owner storytelling, and cinematic content production to strengthen the connection between brand and community.

How To use Tesla Supercharger

Step-by-step breakdown of the charging process, showcasing usability in a cross-network charging scenario.

XPENG Australia 2025 Recap

The project brought together multiple shoots and campaigns into a unified visual story that reflects the brand’s evolution in the Australian market.

Future Drive Melbourne Show 2025

Bridging product understanding and customer emotion — translating technical features into real-world experiences through test drives and on-site interaction capture.

XPENG G6 with Jacaranda

The way the light hits the Jacarandas, the way the G6 glides through the city — it’s all about finding beauty in motion.

XPENG G6 on the Track

The content was designed to visually communicate vehicle control and driving precision through dynamic camera work and post-production editing.

Everything Electric Melbourne 2025

Presenting the vehicle on camera, explaining key product features to visitors, supporting test drive experiences, and capturing real customer reactions as they explored the cars.

Auto Show Stand Build & Execution

Exhibition setup and execution at the Auto Show, including stand coordination, vehicle placement, and on-site build preparation.

Brand Marketing Projects

  • XPENG Australia Drive Day

    Plan the first XPENG owners event

  • Auto Show

    Exhibition design, setup and execution

  • XPENG Australia Launch

    Launch the XPENG brand in Australia

  • XPENG Australia Launch

    with XPENG CFO

  • XPENG G6 on the Track

    Testing limits at Sydney Motorsport Park.

  • How to Video

    How to use the car features

  • XPENG G6 Media Review

    XPENG G6 Media Review

    Australian Media Reviews Summary

  • Australian Dealer Network

    XPENG Dealer in Australia

Social Media Marketing

When Australia is out of petrol

When Australia is out of petrol

When Australia is out of petrol

When Australia is out of petrol

When Australia is out of petrol

When Australia is out of petrol

Happy Mother's Day

Happy Mother's Day

Sydney Airport Campaign

Sydney Airport Campaign

Vivid Sydney

Vivid Sydney

Punch Monkey

Punch Monkey

Retail Marketing + POSM

  • Dealer Opening

    XPENG Dealer event

  • Delivery Bay

    Enhance customer delivery experience

  • Test Drive Car Sticker

    Free advertising on the road

  • Specs Sheet

    Design + Print + Procurement

  • Brochure

    Design + Print + Procurement

  • Test Drive Instruction

    Design + Print + Procurement

  • Showroom Decoration

    Design + Produce

  • Showroom Screen Content

    Video Editing + Content Upload

  • Poster

    Design + Print + Procurement

  • QR Code

    Design + Print + Procurement

  • Merchandise Giveaway

    Design + Print + Procurement

Sourcing

XPENG Flying Car

XPENG Flying Car

XPENG Flying Car

XPENG Flying Car

Merchandise

Merchandise

Merchandise

Merchandise

Signage

Signage

XPENG Turing Chip

XPENG Turing Chip

Close-up of a silver key on a white background.

NIO ES7 Launch

发布会预热物料_1_mobile海报.jpg
A blue mid-size SUV driving on a city street with modern glass buildings in the background, promotional text in Chinese and English about the vehicle's size and performance, and the NIO logo at the top.
An electric SUV driving on a city street in front of modern glass buildings, with overlay text describing its second-generation electric drive platform and acceleration capabilities.
An overhead view of a silver NIO ES7 electric SUV parked on a street, with Chinese and English text superimposed, advertising the second-generation NIO digital system called Banyan.
Interior view of a futuristic car dashboard with digital displays, a steering wheel, and a tablet-like screen mounted in the center, with a sunset or sunrise visible through the windshield.
A red SUV attached to a trailer traveling through a forest with tall trees and sunlight filtering through the leaves.

Your Joyful Moment Campaign / TVC

Wash Mode

Wash Mode

V2L Camping

V2L Camping

Nomi Voice Assistant

Nomi Voice Assistant

NIO Power Swap Station

NIO Power Swap Station

Other Projects

NIO EC7 Launch

NIO EC7 Launch

NIO ET7 MKT

NIO ET7 MKT

NIO ET5 MKT

NIO ET5 MKT

Yes, But

Yes, But

User Generate Content

User Generate Content

Let’s Work Together

If you're interested in working with Jin, complete the form with a few details about your project. Jin will review your message and get back to you within 12 hours.