01 — Automotive Marketing Leadership

Jin is a Marketing Manager at XPENG Australia, responsible for leading integrated marketing strategy across the Australian market. His role covers the full spectrum of brand and product marketing, including social media, product launches, marketing campaigns, dealership marketing, auto shows, media relations, and event activations.

He works across both strategic planning and hands-on execution, ensuring brand consistency and impact across every customer touchpoint — from national campaigns to local retail execution and live events.

02 — Content Creation & Social Influence

Beyond traditional marketing responsibilities, Jin also operates as an influencer, travel content creator, and visual storyteller, using social media as a core channel to extend brand reach and engagement. He actively appears in and creates content that connects brand narratives with real audiences.

03 — Visual Production Capability (Photo / Drone / Video)

In addition, Jin is a photographer and drone pilot with hands-on production capability across photography, video production, and aerial cinematography. This allows him to not only design marketing campaigns, but also directly produce high-quality visual assets that shape brand perception in market.

04 — Ocean & Extreme Environment Perspective

Outside of marketing, Jin is an AIDA 2 freediver and PADI Advanced Open Water scuba diver, which further strengthens his discipline, spatial awareness, and visual storytelling perspective in extreme environments.